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PHARMACEUTICAL MARKET RESEARCH
You can certainly do without market research
if you don't care that the market can do without you.
We can provide answers to questions such as:
w What are the top preferences of physicians on prescribing drugs for a certain indication?
w How certain characteristics of prescribers (such as age, experience, sex, location or specialty) influence their decisions?
w What are the differences in prescribing habits between specialists and GPs?
w How prescribers compare similar products on a number of characteristics?
w What are the sources of information on new products for doctors and pharmacists?
w What is the drug price sensitivity of patients depending on age, sex, residence or severity of condition?
We can find these answers by:
 web-based surveys or professional face-to-face interviews
traditional or ”virtual” focus groups
Market research can be useful in making the best use of your budget:
w By identifying and mapping out the true decision-making channels;
w By focusing your financial and human resources where they will yield the best results;
w By discovering potential misconceptions about a disease or a product;
w By establishing a sound basis for your pricing policy.
The best timing for market research is:
w At the pre-launch phase in order to fine-tune your promotional campaign;
w Whenever a competitive market challenge emerges;
w Every time when you feel you should do something to boost your sales.
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